The Great Canadian Fitfest

The Great Canadian Fitfest, is a fitness expo that happens at some large cities across Canada. The client asked us to build them a new site, that was responsive, more stylish and modern, and better captured their target audience. 
We learned during the discovery phase that demographic of users was mostly mid thirties – forties women, hence why I decided to go with this lighter, brighter colour scheme – yet still not be too feminine.

The site did a great job of showcasing all the fun events that users could look forward to, and also would help promote the sponsors too. This was another very lean project, with essentially, just me, a front end developer, and the PM working together to complete it. The client was ecstatic with the result, and also just a great client to work with too! 

ClientThe Great Canadian